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A sports bar can draw huge crowds on weekends when top sports teams play in high-profile events. Even on weekdays during the NBA, NHL, or MLB season, the establishment can attract a decent crowd. The word "season" infers seasonal and not year-round. So there will be lulls when popular sports aren't playing every night of the week. Thanks to cable television and 24/7 sports channels, you can highlight television airings of games not as well known in the United States. If the bar's management comes up with a creative food/sporting event tie-in, maybe the bar can draw more people on slower evenings.
Support the Sport
The term "support the sport" or "support the team" usually refers to buying tickets or merchandise. As far as sports bar promotions go, a lesser-known sport requires promotional support to help bring people to the bar. Even when a sport is enjoyable and fun, people who never watched it before might not react to advertisements highlighting the playoffs. They don't have the emotional investment, yet. There are steps, however, that the sports bar can take:
Ultimately, you want people to enjoy their time at the sports bar. This way, they patronize your establishment over others. Being creative and promoting alternative sports could help the cause.Share